Writing
May 27, 2026
Marketing through the lens of systems thinking
Notes from a Systems Thinking course at MIT xPRO, and how levels of abstraction and emergence apply to the marketing function.
May 19, 2026
Smart bidding for complex products
Apply common sense when using smart bidding. Use what actually works, and not what "should work".
May 17, 2026
Two words about AI
A summary I picked up from an event on becoming AI native that captures what I've been thinking for months.
October 18, 2023
What's happening with cookies?
A Q&A digest of the third-party cookie depreciation in Chrome, Privacy Sandbox, and what it means for marketers.