Mariia Shekhireva

14 years of growth marketing for complex products - from industrial automation to edtech to insurance - where channels, analytics and strategy have to work harder than usual.

I combine traditional marketing craft (user focus, deep digital channel knowledge, market research, analytics and CRO) with behavioral science, experimentation, and what I call marketing method acting: deeply inhabiting the customer's perspective to shape strategy, messaging and channel decisions.

Led SEM channel management and strategic initiatives at Feather Insurance, built and led a 5-person performance marketing team at CareerFoundry, and started my career managing £1.2M in paid search budgets for Estée Lauder at 77Agency - from there, progressively deeper into complex products and harder marketing problems.

Reach out at mariia@shekhireva.com