Two words about AI

I recently attended a Linkedin event about becoming AI native, hosted by one of my favourite voices in growth and marketing, Elena Verna. Alongside some great insights, I also heard a nice summary of what I've been thinking in the last months of observing the increasing use of AI these days. Here it is:

If you don't know what matters, what good looks like, and where to focus - AI just helps you do the wrong thing faster.

The fact that AI doesn't replace expertise is obvious yet still overlooked: speed can feel like progress or knowledge.

All in for moving faster, preferably in the right direction.