How I see marketing

Marketing is a bridge that connects the company (founders, employees, values, products) with the buyers. My job as a marketer is to facilitate this connection in the most efficient and genuinely useful way, keeping both the company goals and the customer experience in mind.

The efficiency part is achieved by mastering analytics and strategy, and friendliness – by understanding UX and psychology to help buyers make the best choice possible and finding the most suitable customers for a particular product.

I treat close collaboration with product, data, design and other teams not as a nice-to-have but as a core part of the job, because it's necessary for the foundation of the bridge, and because it brings further efficiency gains, or emergence as systems thinkers would call it [read my take on the application of systems thinking on marketing here]